Know which campaigns actually drive wishlists.
Track wishlist growth, compare campaign costs across platforms, and focus your effort on the channels that actually move the needle.
Built for indie devs and small studios that need clear answers.
ROI you can defend
Cost per wishlist and total spend next to wishlist lifts, so you scale what pays for itself.
Attribution from Steam
Steamworks UTM wishlist data plus your campaign costs; fewer gaps between clicks and outcomes.
Cross-platform efficiency
Compare Steam, paid social, creators, and unpaid pushes in one view, with less guesswork and fewer spreadsheets.
Wishlists by source (30d)
| Channel | Spend | Wishlists | CPW |
|---|---|---|---|
| Bluesky post | $0 | 1,080 | $0 |
| Reddit ads | $2,400 | 312 | $7.69 |
| TikTok | $1,100 | 938 | $1.18 |
Illustrative data. WishlistIQ combines Steamworks UTM wishlist attribution with your recorded spend so you compare true cost per wishlist across channels.
Target festivals and forecast growth
Target store festivals and events with marketing preparation.
Reddit cost per wishlist modeling
Compare spend against trusted visits and wishlist outcomes to estimate efficient subreddit and creative combinations.
Campaign annotation timeline
Mark trailer drops, demo updates, discounts, and major posts directly on your timeline to explain spikes and dips.
Streamer attribution workflows
Track creator pushes and affiliate links to see which streamers drive meaningful wishlist lift for your genre.
Source quality scoring
Distinguish high-intent traffic from low-signal clicks with trusted visits and retention patterns.
Roadmap built for indie teams
Start simple today and grow into campaign analytics, creator attribution, and spend efficiency reporting over time.