Wishlist Benchmarks IQ
Steam wishlists are your clearest pre-launch signal. This article explains how to read your view-to-wishlist ratio, when to push reach versus refresh your capsule, and how to line up UTMs and spend so you can judge cost per wishlist before scaling paid campaigns.
2026-05-07Indie Game Marketing 101: Where to Start When You Have No Idea IQ
Building a game is hard enough. This guide walks through where indie marketing really starts, how to think about the wishlist funnel, and what to focus on early to build momentum over time.
2026-04-27